Cyclistics Bikes Overview
Cyclistics bikes is a bike renting company. It has three types of bike and multiple stations across the cities for accessibility of people. The compnay has two kind of customers casual rider and annual member. Casual member pays the rent on the spot while the annual member buys the membership of the cyclistics for the whole year.
Problem on hand
The stake holders of the cyclistics bikes want to know, how the annual member and casual rider users the service differently? So that, based on the data they can target the specific area to convert the casual riders to annual members.
Let’s analyze the difference of bikes usage between customer types
We have plenty of data about the cyclistics bikes usage but for the difference of bikes usage among customers we will access the data on three points:
- Average ride time
- Total rides by weekday
- Total rides by type of bike
Difference in average ride time
On average casual user uses the cyclistics bike for more time then the member. Which means the company needs to focus on converting their casual riders to annual members because they create more profit by using less resources.
Difference of total rides by cutomer types
Annual member has overall most number of rides than casual rider. Casual rider exceeds the annual member on saturday and sunday. This chart shows that annual member has more usage than casual rider on weekly basis.
Difference of total rides by bike type
Among the three bikes classic bike has the largest number(2M) of rides and it is mostly used by the annual member. On the contrary docked bike has approximately 0.2M rides and is used by casual rider only.
Conclusion
Overall casual rider is using the cyclistics bikes for more time than the annaul member.On the other way annual member preffer classic bikes than casual rider. Annual member generate more profit for cyclistics, so they have to go out of the way to offer incentives to annual members in areas where the casual rider is dominant. It will help convince their casual rider to convert to annual member which will increase the company’s profit margin.